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Welcome to Best of Central California
presented by Chukchansi Gold Resort & Casino

Central California is more than where we live—it is who we are. From the fields to the foothills, the markets to the main streets, we shop, dine, and celebrate life here in the heart of the Golden State. To honor the people, places, and businesses that make our region extraordinary, The Fresno Bee is proud to continue the tradition of Best of Central California. This is more than a contest—it is a celebration of our communities and the local favorites we love most.

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In 2024, we received more than 974,000 votes resulting in a 24% increase over the previous year. There were over 4,000 businesses competing this year, and we are pleased to award 688 of them with 939 Gold, Silver, and Bronze awards.

BEST OF CENTRAL CALIFORNIA PROMOTION

Best of Central California has strong support from FresnoBee.com,
BestofCentralCalifornia.com, The Fresno Bee Newspaper and social media.


Nominations and voting are driven by print, digital and social promotions:
• FresnoBee.com Digital Display
• High Impact Digital Display
• The Fresno Bee Newspaper Ads
• Organic Social Media
• Paid Social Media
• Paid Targeted Eblast
• Eblast to FresnoBee.com Subscribers
• Ad Network Digital Display


The Fresno Bee invests $200,000 in marketing support promoting
Best of Central California, driving participation and ensuring success for the
community and local businesses.

How does it work?

During the nomination period, we invite our audience to nominate outstanding establishments and professionals in the Central California and the surrounding areas. Once our nominations are taken, we will move them to a ballot for official voting. All nominations and voting will be done online at votebocc.com.

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Request your complimentary asset kit that includes badges ready to be incorporated into your social media posts, website, and emails during the contest to encourage voting and engage your audience!

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©2026 NERUS Strategies LLC & The Fresno Bee. Best of Central California and the unique logo is a service mark of The Fresno Bee and may only be used with express permission. Best of Central California is powered by Optimum by NERUS.

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